OneTrust + Cognizant: Unlocking marketing ROI & brand trust with consent

Fragmented consent and siloed data slow campaign execution, erode trust, and leave revenue on the table, a reality all too familiar for marketing teams grappling with increasing pressures to do more with less. As our latest white paper with Cognizant reveals, leading organizations are transforming these traditional consent management and compliance hurdles into strategic growth engines. How? Join us for a deep dive into the findings of “Marketing in the Age of AI: Turning Fragmented Consent into Marketing Value” to discover how unified, auditable first-party data unlocks campaign agility, personalization, and measurable ROI, while future-proofing your martech stack against regulatory change and AI disruption. 

What you’ll learn: 

• The Trust Gap: Why most businesses overestimate consumer trust and how fragmented consent systems undermine marketing performance and increase legal risk.
• ROI of Unified Consent: See how centralizing consent and preferences accelerates campaign launches, reduces acquisition costs, and boosts opt-in rates.
• Operationalizing Consent for Growth: Practical strategies for activating consented data across web, app, CTV, IoT, and offline channels.
• Metrics That Matter: Move beyond click-through rates and discover new KPIs that reveal the true impact of your privacy program on marketing outcomes.
• The OneTrust-Cognizant Framework: Explore a proven, four-phase delivery model for rapid implementation, team alignment, and ongoing governance. Get actionable steps to turn strategy into execution in 30, 60, and 90 days. 

Who should attend: CMOs, marketing operations, privacy, and legal teams seeking to unlock the full value of first-party data, accelerate campaign velocity, and build defensible trust. 

Why attend: Learn how to transform compliance into a competitive advantage, reduce operational drag, and drive measurable growth with permissioned data.